Marketing
Social Media Manager
Job Description
We are seeking a creative and strategic Social Media Manager to join our team at Thinking EDU. As a Social Media Manager, you will be responsible for developing our social media strategy to enhance brand awareness, engage our community, and drive traffic to our educational content. Your role will involve creating compelling content, managing social media campaigns, analyzing performance metrics, and fostering meaningful interactions with our audience. Additionally, you will collaborate with the educators to ensure an impactful online presence.
The role will have the following responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and manage content across various social media platforms, including text, images, videos, and infographics.
- Monitor social media channels and respond to comments, messages, and mentions in a timely and professional manner.
- Analyze social media performance metrics and generate reports to track the effectiveness of campaigns.
- Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our social media presence.
- Plan and execute social media advertising campaigns to reach target audiences and achieve marketing objectives.
- Engage with our online community to foster positive relationships.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management, preferably in the education or technology sector.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools and analytics platforms.
- Creative mindset with the ability to develop engaging content.
- Strong organizational skills and ability to manage multiple projects simultaneously.